Experiences people remember.

We staff events, festivals, trade shows, bars and in‑store demos nationwide for brands people love, and the agencies that run their programs.

A Colab brand ambassador in a Waterloo shirt balancing a can of Waterloo Sparkling Water on her head.
A Colab brand ambassador at the Surfside van outside Ball Arena.
Colab brand ambassadors at a Sazerac event in Westminster.
Two Colab brand ambassadors in Waterloo jumpsuits holding cans on the beach at a festival.
A Colab brand ambassador holding a bottle of Purity vodka at a festival booth.
Three Colab brand ambassadors in mobileX gear leaning on the mobileX race car at the X Games.
Colab brand ambassadors in United Airlines shirts at a booth at Red Rocks in Morrison.

Trusted by

  • 505 Southwestern
  • Anheuser-Busch
  • Anine Bing
  • Aplos
  • Aspen Vodka
  • Avaline
  • BeatBox
  • Blazy Susan
  • Boston Beer Company
  • Breckenridge Distillery
  • Bud & Mary’s
  • Bud Light
  • Budweiser
  • Buffalo Trace
  • Busch Light
  • BuzzBallz
  • Chateau Ste. Michelle
  • Corazón
  • Cutwater Spirits
  • Deep Eddy Vodka
  • E&J Gallo
  • Elijah Craig
  • Fireball
  • Flecha Azul Tequila
  • Garrison Brothers
  • Gin & Juice by Dre and Snoop
  • Heaven Hill
  • Jetty
  • Keef Brands
  • Kona Brewing
  • LALO
  • Mad Lemon
  • Michelob Ultra
  • Mom Water
  • Ninkasi Brewing
  • NUTRL
  • Oakfruitland
  • Papa & Barkley
  • Phorm
  • Pop Your Vitamins
  • Raw Garden
  • Red Bull
  • Sandinista Tequila
  • Sazerac
  • Stella Artois
  • Sun Cruiser
  • Surfside
  • Svedka
  • Tito’s Handmade Vodka
  • United Airlines
  • Waterloo
  • Weller
  • Wheatley Vodka

What clients say

  1. “Colab has been an amazing partner the past several years. They always put in the effort and detail to make sure all our activations show up in the best way for our consumers.”

    Branden LuppensTrade Marketing Manager - Colorado, Anheuser-Busch
  2. “Amy & the Colab team are great to work with, they assist us with quality brand ambassador staff for our various programs on a national level.”

    Sascha AllendesSr. National Director of Field Marketing, Waterloo Sparkling Water
  3. “Your style of reporting is one of the many reasons I prefer to use y’all as much as I can - other agencies have sent over messy spreadsheets or no recaps at all.”

    Ciara Knee-ChavezDirector of Trade Marketing, Garrison Brothers Distillery
  4. “Colab is THE market leader in promotional support for the Wine and Spirits Suppliers industry. Amy and team are professional knowledgeable, impactful and reliable.”

    Marcus GouldState Manager - Colorado, Sazerac Company
  5. “We have a fantastic partnership with Colab and I look forward to continuing that partnership with you.”

    Erik HarshfieldState Manager, Ste. Michelle Wine Estates
  • 2,000+Ambassadors on our roster
  • 40States our ambassadors live in
  • 25,000+Events staffed

Woman-owned since 2014. A few hundred regulars do most of our work, drawn from 2,000+ ambassadors in 40 states. We rebook the people who already know your brand.

530K

booth engagements

Festivals and race weekends for a sparkling water brand

A sparkling water brand at 157 event days in 9 states, January 2023 to July 2026.

As of August 18, 2026, engagements as counted on 421 shift reports, with matching teammate reports counted once.

# 11/7 Michael: the LALO pink-drinks bartender moves to Join (Bartender, one person); the next in line moves up here.
A Colab brand ambassador behind a Surfside bar.
A Colab brand ambassador with a tray of samples beside smiling guests at a brewery bench.

Tell us the market and the dates.

Plan your program